A bit over the top but we might as well look at what the
big boys do.
You have a unique fashion vision, your niche. The retail
store you build and your merchandise mix reflect that vision. It is no different
with your eCommerce web site.
When a potential customer walks past your store you draw
them in with your window display. Your customer sees your window because
you are paying rent for a location where your customer shops
but location only guarantees that the
customer will see your window. It is your job to entice them
to come in. Your success depends on how the
customer then relates to your merchandise.
Delivering traffic to your web site is only the first step.
Your home page serves the same purpose as your store’s display window.
We cannot stress strongly enough that attractive content is the single most important factor in drawing
visitors into your site.