Marketing Fashion Online
Business-to-Consumer

MAGIC Las Vegas
August 31, 2005

1 Marketing Fashion Online
2 Using the Web to Market Fashion Apparel
3 Wholesale and RetailWholesale ~ Business-to-Business
4 Retailing on the WebBusiness-to-Consumer:
5 Historical Perspective
6 Modern Shopping Online
7 Modern Shopping Online
8 The Handwriting is on the Wall!
9 Is There a Solution?
10 Is There a Solution?
11 Is There a Solution?
12 Extend My Customer Base
13 Extend My Customer Base
14 Communicate My Unique Fashion Vision
15 Extend My Selling Space
16 Extend My Selling Space
17 Increase Turn & Reduce Markdowns
18 Essentials for Selling Online
19 Register a Domain Name
20 Decide On The “Look & Feel” Of Your Site
21 Accumulate Content
22 Accumulate Content
23 Accumulate Content
24 Select Your Fashion Retail Outlet
25 Select Your Fashion Retail Outlet
26 The Same But Different
27 Anyone Can Do It!
28 The ApparelLink Alternative
29 Thank You!