Connect with your customers!
Printing your web address on all of your promotional materials
such as bags and hangars is very important.
Creating a guest book in your offline store including email
addresses will allow you to contact your loyal customers. Direct them to your virtual
boutique when new merchandise arrives or when you are running a special promotion or sale.
Create a fair return policy. It will instill customer confidence
if you are willing to protect their online purchases. Encourage them to visit
your store to try on a different size or color. This will
enhance your credibility even with those online
shoppers located out of your local market.
Returns are costly, directly and to your reputation. Inspect
every item carefully before shipping.