Having a good looking professional web site is important
but unless it is found by your target customer it is only an exercise in web design.
Creating online traffic requires some effort but is not
difficult. Being linked to from related sites with established traffic is key. Search
engine friendly design is as important as creating an attractive
look and feel.
Printing your web address on all of your promotional materials
such as bags and hangars is very important.
Having a guest book online will extend your reach to a
much broader audience.