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As your web following (and online sales) grows, your ability
to order in larger quantities also increases yet your retail space rent stays constant. It is your turn
that increases. You can stock, ship and invoice from a much less expensive non-retail
location. This is especially important to those of you who
pay a percentage of your cash register
receipts as rent.
Starting out you can ship from your garage or a spare bedroom
and only take on the extra overhead when sales demand that you do.
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