As your web following (and online sales) grows, your ability to order in larger quantities also increases yet your retail space rent stays constant. It is your turn that increases. You can stock, ship and invoice from a much less expensive non-retail location. This is especially important to those of you who pay a percentage of your cash register receipts as rent.
Starting out you can ship from your garage or a spare bedroom and only take on the extra overhead when sales demand that you do.

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