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As mentioned earlier, you have an advantage as a retailer.
You have a personal one-to-one relationship with your clientele.
Your feedback comes directly from your customers. You are
the first to know when a style is great and you
will need to reorder. You are also the first to know when
a style is a dog and should be marked down.
Here is where your virtual boutique offers another great
advantage: Strong items can be reordered in greater quantities than your square
footage and traffic would otherwise justify, while markdowns
can be taken on your web site in a timely
manner and be sold before they get too shopworn on a markdown rack.
Timing is critical! You must be able to add items, modify
prices and inventory, and delete sold out items to your web site in near-real time.
Just as in your store, you can’t leave a sold-out item
on display.
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