Sophisticated? Whimsical? Hip? Cute? Make sure your site
reflects the essence of your marketing philosophy.
Think of “decorating” your web site as you
would decorate your “brick & mortar” boutique.
Colors, fonts, logo graphics determine the correct
showcase for your products.
Surf the web. Look for sites that impress you (not necessarily
apparel sites). Save links as references for your web designer. Keep in mind
that major companies have large web budgets. You
may not be able to afford all their functionality
but you still may be able to capture their “look & feel”.
Incorporate your established identity as defined by your
logo, hang tags, labels, etc.
Your site is a showcase for your store. Do not let novelty overwhelm the