It is advantageous but not absolutely necessary to use
a professional photographer. Digital cameras costing less than $100.00 (2.0 mpx)
are more than adequate for shooting images for the web. Digital cameras allow you to take as many
shots as necessary and to review your shots in “real-time”.
Digital images may be edited and enhanced using inexpensive
(sometimes even free) editing software. With practice you will be populating
your site with eye-catching photography.
Both of these images, taken from the web, were taken with
a digital camera. The quality difference is only in the time invested. Think
of how you want your line perceived.